Writing a blog does take time and energy. But as we all know, blogging has become a necessary part of your business and marketing strategy as an ISV.
You just wrote the perfect blog but in order for it to get out into the world, you need the perfect title too. Here are 3 tips to help boost your blog title.
You got the key
Keywords are not only a must in your content but in your blog title as well. Your blogs should always be geared towards your target audience. Your keyword should be placed throughout the document but don’t overdo it. Google doesn’t like that.
When writing a blog ask yourself these questions. What is the goal/purpose of this blog? What keyword do I want to focus on? What keywords are my customers and prospects using when searching on Google?
Save the best for last
Always write the title last. Why? You could actually find your title in the content. If you’re including keywords and relevant information for your target audience then you just might have the perfect title in one of your sentences. So, start there first before trying to come up with one.
Get a little help
There are some cool apps out there to help you by scoring your blog title based on a few criteria. The one I like to use is by CoSchedule called Headline Analyzer. There is a free and paid version. I use the free version.
What does it look at? There are 4 types of words it considers:
Other things it measures to help boost your rating:
- Word & character count
- Sentiment & clarity
You just put in a title and get feedback, that’s it. You should aim for a score of 70 or higher.
Here is an example as I was testing which title to use for this blog.
As you can see from the title of this blog, it was the winner. Just remember, don’t rush writing your blog or your title. A blog is only as good as its title. So, make sure to put the time and effort in so you can give your blog a boost just with the title.
I love writing blogs and they’re just such a great way to get your content out there. I also include these as part of The ISV Society. Yes, I will write blogs, joint blogs, and webinar blogs. Want to learn more? I am just an email away. (firstname.lastname@example.org)