Creating consistent content is key to building SEO, becoming a thought leader, attracting new prospects, building relationships, and more.
But sometimes coming up with new content can be challenging so why not repurpose content you already have. One thing I do is create a Podcast from a blog and create a blog from a Podcast but maybe you don’t have a Podcast. No worries, there are so many other ways to repurpose content.
Take your top blog (or other content) and turn it into a:
- Social campaign
- Email series
Let’s start by defining what a listicle is. It’s an article consisting of a series of items presented as a list.
Listicles are popular because they require minimal effort. Everyone is busy and no one has time to read. Content that’s too long will immediately turn off readers. Listicles are short and sweet—exactly what works well online.
The format is flexible. You could write a listicle that’s nothing more than a title, five sub-headings for each list item, and a picture or gif below each but I would suggest having a little more content than that.
Planning a listicle involves 6 steps:
- Choose your topic
- Select a keyword (if necessary)
- Search your competition
- Choose a unique angle
- Write the list points
- Decide on accompanying material
Need an example? Hint: this blog I’m writing is a listicle.
Listicles break information apart into manageable chunks. Ultimately, that’s what a listicle does. It transforms the information down into a couple of key points and then elaborates on them. This type of format is more in line with the way people think. Listicles are one of my favorite forms of content.
We all know video is all the rage. The goal is to keep potential customers engaged with your brand in an entertaining, accessible, and digestible way.
Taking one of your top blogs and turning it into a video is a great way to repurpose your content.
What are some ways you can turn your content into a video?
- Show and tell – is there a blog that you can turn into a demonstration
- Cartoon format – can you turn your blog into a cartoon and tell a story
- Create a PowerPoint and then share it as a video
Turning your blog posts into videos is one of the easiest ways to repurpose your content AND it opens up a whole new venue to drive traffic too and a whole new segment of people to consume your content.
Now that you have the PowerPoint started from creating a video why not turn your blog into a learning or educational experience such as a webinar.
This is a great way to get in front of your audience and generate leads from your content since you can create a registration page and collect names for those who fill out the form.
Also, webinars are a great way to elaborate even more on the blog content, provide more information, and drill down into specific topics even deeper.
If you have webinars that have had higher attendance, and that have a great deal of educational content, you can turn those into blogs as well. So these can go hand and hand. Also, here’s a great blog post on what 3 areas you can focus on for a successful webinar.
These can take a little more time to create so make sure you have the tools and resources for this one. But once they are done they can be very powerful and it can be another way to generate leads because you can have them fill out a pop-up form or landing page to download it.
Also, most likely your lengthier blogs have enough content to create an eBook. These are a great way to build trust with your audience on a specific subject. Creating an eBook to educate readers allows you to expand your knowledge on the topic, establish your expertise, and develop your writing and editing skills along the way.
Some key elements your eBook should include are:
- A strong title
- Powerful imagery (consistent with your branding) – this includes charts and graphs
- Statistics, numbers, and data
- Powerful content
- Social sharing buttons
- A strong CTA
Ebooks can serve as a powerful marketing tool when done right.
First, let’s start by identifying the difference between an eBook and a whitepaper. An eBook often serves as an extended guide on a topic for a general audience. Whereas a whitepaper is more of an academic report on a particular topic that presents new research or information for a more niche audience.
I see many ISVs turn whitepapers into webinars and vice versa. Whitepapers are powerful because there’s concrete data and evidence about a particular subject.
These also can take quite a bit of work and money but again it is another way to also generate leads, become a thought leader on a specific topic and build trust with your audience.
Time to get more creative and put your blog post as a visual element. But, the purpose behind an infographic is to tell a story. Without a story, an infographic is just a graphic.
Generally, infographics are used for one or more of the following reasons:
- Illustrating data: Present statistics, facts, and figures visually using charts, graphs, and other graphic tools.
- Simplifying a complex subject: Explain difficult concepts with the help of illustrations and visual cues.
One thing you can do is take some of those charts and graphs from your eBook and turn them into an Infographic. See repurposing content again.
It can be more of a fun, visual way to share content that you deem worthy of promoting and sharing.
Of course, all of the elements above will be added to your social strategy, and make sure you have a social campaign for each one of these.
This is probably one of the easiest and quickest ways to repurpose your blog content.
You can easily take a blog post and turn it into a social campaign. For instance, I can turn my 7 Top Tips for a Great CTA into a series of 7 different social posts.
You can create a tip of the day each day as a social post and then also drive traffic back to your blog.
This is it, the last way to repurpose your content is through an email series.
The key here is to make sure that’s educational and informational. Similar to the social campaign you can create an email series for each of those 7 tips.
One tip for each email. This way you can dive into the topic a little more and add some fun elements such as animated gifs. It gives you a way to reach out to your audience and provide them with information. Because most likely they haven’t read your blog post yet.
You could build your email list by creating a landing page for new subscribers to fill out and sign up to receive this email series.
There you have it, 8 ways to repurpose your content. All of these ways can be interchangeable but most likely some of them will have started as a blog post.