How has marketing over the last few years been a lot like the show Schitt’s Creek?

I’m not a big TV watcher. Even during COVID while many were binge-watching shows I just never got into it. 

At night, after a long day sometimes I do like to watch an episode or two of something to unwind and decompress. I like shows such as the Big Bang Theory and Modern Family. If I want a good tear-jerker then This is Us it is. But then all of those shows ended so I needed something new.

Comedy is my go-to and 30 minutes or less is even better so when Schitt’s Creek came up as a recommendation on Netflix and they were only 20 minutes I was sold.

(BTW, it left Netflix in October and went to Hulu) 

So if you haven’t watched it yet, add it to the list.  If you have then this will all make sense soon.

Basically, the gist of it is, they went from living in a mansion to living in a motel. They lost everything and were victims of fraud. The one thing that saved them was when their dad (Johnny Rose) bought his son (David Rose) a town called Schitt’s Creek as a gag gift one year for his birthday. So that was the only thing left that they owned so of course that’s where they moved to. Little did they realize that would be the one thing to save them from being “homeless”.

So I know you’re asking, how has marketing over the last few years has been a lot like the show Schitt’s Creek?

Well, when the pandemic in 2020 started it seemed like everything would get better sooner rather than later. But unfortunately, it didn’t. And in-person events, these big lead generators for ISVs were pretty much taken away.

We went from traveling to in person events to having them being rescheduled or canceled all together. What do you do when the biggest, most important marketing initiatives basically become nonexistent?

We relied heavily on these to get more in-person time, network with partners and customers, drive traffic to our booth, give out swag and sponsor events and parties.

So, now what?

We had to start to really think outside the box, get creative and find new ways to fill that once so important lead generation initiative.

I really loved all the creative ideas and how everyone came together to do what they could. 

Some of the things I did:

  • Brought the GP Optimizer to life – from magazine to virtual event.
  • Shipped swag to people’s doorstep.
  • Collaborated more with other ISVs (Yes, that’s how The ISV Society came about).

We created more videos, improved virtual events, and had more Zoom meetings than we could count.

In the end, things didn’t end up being so bad after all. We all managed to get through it. And guess what, even though in-person events are back, virtual events are here to stay too.

Without giving away all the details of the show, Schitt’s Creek, the Roses’ got through those difficult years. Of course it was rough at first but they too had to start thinking outside the box. They had to figure out how to earn money, start over, and live life differently.

If you’re looking for a quick, funny, show that grows on you every season, this show is it.

If you’re looking for a place to collaborate and generate leads in an affordable way, The ISV Society is the community for you.

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