In-person versus virtual, what’s your true ROI?

Have you put all the costs together for an in-person or virtual event to see your true ROI? There are many things that go into planning an in-person or virtual event. Of course, there are way more with an in-person one. It’s a ton of work and planning. That’s one thing I didn’t miss duringContinue reading “In-person versus virtual, what’s your true ROI?”

What events are The ISV Society members sponsoring in November?

Fall should definitely be called the event season. This is one of the busiest times of the year for ISVs. Especially if you integrate with multiple ERPs. From my recent poll on LinkedIn and Twitter I can definitely say most of you do. So what events are happening in November and where are The ISVContinue reading “What events are The ISV Society members sponsoring in November?”

What are the best social media platforms for your business?

Do you have a love/hate relationship with social media? It’s one of those must-haves for your business. But it’s also time-consuming, there are several platforms to choose from, and you have to post content every day. Social media is like SEO, it’s constantly changing and evolving. There’s always something new to learn and we thinkContinue reading “What are the best social media platforms for your business?”

The ISV Society is Excited to Sponsor Community Summit NA

The ISV Society will be at Dynamic Communities Summit! Now that we are “sort of” back to in-person events, I am so excited to be able to sponsor and support this one. And We’re Back I have missed seeing everyone face-to-face but I don’t miss all the planning that goes into live events. There isContinue reading “The ISV Society is Excited to Sponsor Community Summit NA”

How can ISVs generate leads in an affordable way?

What is The ISV Society? For many years I have worked in the Channel, mostly with ISVs, helping them engage with partners, create marketing initiatives, and generate leads. It certainly can be a struggle because: You are competing for the partner’s attention (just like every other ISV out there) It can get expensive outsourcing webinarsContinue reading “How can ISVs generate leads in an affordable way?”

What content does your audience want to read?

It’s not about selling, it’s about storytelling. So often we want to just talk about features and functionality. We tend to be more product-focused with our content. Maybe that used to work before but now we need to change things up. What do ISVs need to focus on? What content does your audience want toContinue reading “What content does your audience want to read?”

4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting

When you’re prospecting for new leads on LinkedIn, it’s crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU. You’re not selling your product here, you’re selling yourself as a trustworthy advisor. So make sure thatContinue reading “4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting”

Did you know your email subject line is like your front door?

You just drafted the perfect email. You are ready to send it out but there is one last piece of content needed. The dreaded email subject line. See you can have the perfectly crafted email but if no one opens it, all of your hard work has gone to waste. Because the subject line needsContinue reading “Did you know your email subject line is like your front door?”

5 Simple Steps To Start Planning A Marketing Budget For Next Year

Are you working on your marketing budget for next year? I know it’s only August but this is the time to start planning. This is the time to figure out your strategy and budget for 2022. So where do you start? First off, analyze where you are at now with your goals. Are you whereContinue reading “5 Simple Steps To Start Planning A Marketing Budget For Next Year”