4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting

When you’re prospecting for new leads on LinkedIn, it’s crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU. You’re not selling your product here, you’re selling yourself as a trustworthy advisor. So make sure thatContinue reading “4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting”

Did you know your email subject line is like your front door?

You just drafted the perfect email. You are ready to send it out but there is one last piece of content needed. The dreaded email subject line. See you can have the perfectly crafted email but if no one opens it, all of your hard work has gone to waste. Because the subject line needsContinue reading “Did you know your email subject line is like your front door?”

5 Simple Steps To Start Planning A Marketing Budget For Next Year

Are you working on your marketing budget for next year? I know it’s only August but this is the time to start planning. This is the time to figure out your strategy and budget for 2022. So where do you start? First off, analyze where you are at now with your goals. Are you whereContinue reading “5 Simple Steps To Start Planning A Marketing Budget For Next Year”

Adopt These 4 Tips To Get More Attendees At Your Next Webinar

How do you get more attendees at your next webinar? Webinars have increased tremendously since COVID. In fact, 67% of marketers have increased their investment in webinars since the coronavirus outbreak.* (source https://www.ringcentral.com/us/en/blog/webinar-statistics/) Since webinars increased at an astronomical rate, ISVs need to stand out more than ever. So, how do you boost that attendanceContinue reading “Adopt These 4 Tips To Get More Attendees At Your Next Webinar”

Don’t forget to do this 1 simple thing when setting up a webinar

Webinars are just an excellent and affordable way to educate and inform customers quickly and easily. When putting a webinar together, there are quite a few things that need to get done to make sure it’s successful. Download this checklist to make sure you covered all of your bases. Don’t Forget Some things like customizingContinue reading “Don’t forget to do this 1 simple thing when setting up a webinar”

It’s Time for ISVs to Collaborate

What if you didn’t have to rely on big events and expensive marketing initiatives to generate leads throughout the year? It has been a tough year and a half for all of us. We as ISVs rely so heavily on in-person events to collaborate, get in front of our target audience, and generate leads. SinceContinue reading “It’s Time for ISVs to Collaborate”

What content do you include in a webinar invite?

Webinars are a great way to educate your customers and leads. As well as getting your content out there quickly and easily. In fact, webinars are the leading tool for building trust and partnerships between your existing or prospective customer base. But webinars are not successful unless you have someone to present to. That’s whenContinue reading “What content do you include in a webinar invite?”

3 Tips To Help Boost Your Blog Title

Writing a blog does take time and energy. But as we all know, blogging has become a necessary part of your business and marketing strategy as an ISV. You just wrote the perfect blog but in order for it to get out into the world, you need the perfect title too. Here are 3 tipsContinue reading “3 Tips To Help Boost Your Blog Title”

Which marketing trend is more affordable to reach your goals?

When we start putting a marketing plan together we want to do all the things – blogs, email, webinars, videos, customer success stories, and the list goes on. But sometimes we can’t do all the things. We don’t have the bandwidth, resources, expertise, or budget. It also depends on your goals and objectives. Which onesContinue reading “Which marketing trend is more affordable to reach your goals?”