Did you know it’s actually more powerful to do webinars with competitors?

In the many years that I have worked for an ISV, I noticed there is such a stigma around talking with competitors. They are the competition. Why would I ever want to talk to them? I get it, they are the competition and you may or may not have a good relationship with them. ItContinue reading “Did you know it’s actually more powerful to do webinars with competitors?”

3 Eye-opening Reasons ISVs Put Pricing On Their Website

Should you include pricing on your website? For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because: It will chase customers away My competitors will see it I don’t want to stop them from reaching out to me Here are 3 reasons why ISVsContinue reading “3 Eye-opening Reasons ISVs Put Pricing On Their Website”

Here are the important rules ISVs need to follow to be GDPR compliant

Are you following the rules of email etiquette? As an ISV, we’re always looking to get more leads, more contacts, more emails. That’s great and all and it should be a primary goal. But there are standards and rules to follow when you are collecting email addresses. GDPR is something that has been coming upContinue reading “Here are the important rules ISVs need to follow to be GDPR compliant”

What are the BIG marketing trends you should focus on in 2021?

As a marketer, I am always interested in the latest trends. It’s important to know what’s working and what’s not. What should you keep doing and what new things should you try? Marketing is ever-evolving and I feel like we have to constantly be learning and evolving too. I remember when I first started out,Continue reading “What are the BIG marketing trends you should focus on in 2021?”