Want better engagement? Take the time to personalize.

How many emails do you receive, either personally or professionally, that are personalized? When creating content it’s so important to not only speak to your audience but personalize it in some way as well.  One thing that drives me crazy are all the emails that I get that are so generic. I get ones thatContinue reading “Want better engagement? Take the time to personalize.”

7 Top Tips for a Great Call To Action

Every channel marketing initiative should have some type of CTA (Call to Action). It should give your audience direction and guidance and it doesn’t always have to be salesy. In fact, it shouldn’t be.  It could be the usual things like signing up for a webinar, downloading some type of pdf or educational material, orContinue reading “7 Top Tips for a Great Call To Action”