The Insider Scoop To Stand Out In A Crowd

You’re one of the hundreds of ISVs in this space. You’re competing against all of them, plus partners, and customers.  How do you get their attention? How do you get them to notice you? How do you stand out from the ISVs in this space? It all comes down to these 3 things. Strategy DoContinue reading “The Insider Scoop To Stand Out In A Crowd”

4 Opportunities To Reach More Partners

What struggles do ISVs have? Reaching out to more partners, growing their partner channel, and having a successful partner program. I’m here to tell you there’s no magic pill or quick fix to make this struggle go away.  Sure you’ll have the few VARs that consistently work with you and sell your solutions. But ISVsContinue reading “4 Opportunities To Reach More Partners”

How can ISVs generate leads in an affordable way?

What is The ISV Society? For many years I have worked in the Channel, mostly with ISVs, helping them engage with partners, create marketing initiatives, and generate leads. It certainly can be a struggle because: You are competing for the partner’s attention (just like every other ISV out there) It can get expensive outsourcing webinarsContinue reading “How can ISVs generate leads in an affordable way?”

Don’t forget to do this 1 simple thing when setting up a webinar

Webinars are just an excellent and affordable way to educate and inform customers quickly and easily. When putting a webinar together, there are quite a few things that need to get done to make sure it’s successful. Download this checklist to make sure you covered all of your bases. Don’t Forget Some things like customizingContinue reading “Don’t forget to do this 1 simple thing when setting up a webinar”