In-person versus virtual, what’s your true ROI?

Have you put all the costs together for an in-person or virtual event to see your true ROI? There are many things that go into planning an in-person or virtual event. Of course, there are way more with an in-person one. It’s a ton of work and planning. That’s one thing I didn’t miss duringContinue reading “In-person versus virtual, what’s your true ROI?”

How can ISVs generate leads in an affordable way?

What is The ISV Society? For many years I have worked in the Channel, mostly with ISVs, helping them engage with partners, create marketing initiatives, and generate leads. It certainly can be a struggle because: You are competing for the partner’s attention (just like every other ISV out there) It can get expensive outsourcing webinarsContinue reading “How can ISVs generate leads in an affordable way?”

What content does your audience want to read?

It’s not about selling, it’s about storytelling. So often we want to just talk about features and functionality. We tend to be more product-focused with our content. Maybe that used to work before but now we need to change things up. What do ISVs need to focus on? What content does your audience want toContinue reading “What content does your audience want to read?”

4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting

When you’re prospecting for new leads on LinkedIn, it’s crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU. You’re not selling your product here, you’re selling yourself as a trustworthy advisor. So make sure thatContinue reading “4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting”

Adopt These 4 Tips To Get More Attendees At Your Next Webinar

How do you get more attendees at your next webinar? Webinars have increased tremendously since COVID. In fact, 67% of marketers have increased their investment in webinars since the coronavirus outbreak.* (source https://www.ringcentral.com/us/en/blog/webinar-statistics/) Since webinars increased at an astronomical rate, ISVs need to stand out more than ever. So, how do you boost that attendanceContinue reading “Adopt These 4 Tips To Get More Attendees At Your Next Webinar”

It’s Time for ISVs to Collaborate

What if you didn’t have to rely on big events and expensive marketing initiatives to generate leads throughout the year? It has been a tough year and a half for all of us. We as ISVs rely so heavily on in-person events to collaborate, get in front of our target audience, and generate leads. SinceContinue reading “It’s Time for ISVs to Collaborate”

Which marketing trend is more affordable to reach your goals?

When we start putting a marketing plan together we want to do all the things – blogs, email, webinars, videos, customer success stories, and the list goes on. But sometimes we can’t do all the things. We don’t have the bandwidth, resources, expertise, or budget. It also depends on your goals and objectives. Which onesContinue reading “Which marketing trend is more affordable to reach your goals?”

3 Eye-opening Reasons ISVs Put Pricing On Their Website

Should you include pricing on your website? For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because: It will chase customers away My competitors will see it I don’t want to stop them from reaching out to me Here are 3 reasons why ISVsContinue reading “3 Eye-opening Reasons ISVs Put Pricing On Their Website”

What are the BIG marketing trends you should focus on in 2021?

As a marketer, I am always interested in the latest trends. It’s important to know what’s working and what’s not. What should you keep doing and what new things should you try? Marketing is ever-evolving and I feel like we have to constantly be learning and evolving too. I remember when I first started out,Continue reading “What are the BIG marketing trends you should focus on in 2021?”