What are the best social media platforms for your business?

Do you have a love/hate relationship with social media? It’s one of those must-haves for your business. But it’s also time-consuming, there are several platforms to choose from, and you have to post content every day. Social media is like SEO, it’s constantly changing and evolving. There’s always something new to learn and we thinkContinue reading “What are the best social media platforms for your business?”

4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting

When you’re prospecting for new leads on LinkedIn, it’s crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU. You’re not selling your product here, you’re selling yourself as a trustworthy advisor. So make sure thatContinue reading “4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting”