8 Valuable Ways to Repurpose Content

Creating consistent content is key to building SEO, becoming a thought leader, attracting new prospects, building relationships, and more.  But sometimes coming up with new content can be challenging so why not repurpose content you already have. One thing I do is create a Podcast from a blog and create a blog from a PodcastContinue reading “8 Valuable Ways to Repurpose Content”

Want better engagement? Take the time to personalize.

How many emails do you receive, either personally or professionally, that are personalized? When creating content it’s so important to not only speak to your audience but personalize it in some way as well.  One thing that drives me crazy are all the emails that I get that are so generic. I get ones thatContinue reading “Want better engagement? Take the time to personalize.”

7 Top Tips for a Great Call To Action

Every channel marketing initiative should have some type of CTA (Call to Action). It should give your audience direction and guidance and it doesn’t always have to be salesy. In fact, it shouldn’t be.  It could be the usual things like signing up for a webinar, downloading some type of pdf or educational material, orContinue reading “7 Top Tips for a Great Call To Action”

4 Opportunities To Reach More Partners

What struggles do ISVs have? Reaching out to more partners, growing their partner channel, and having a successful partner program. I’m here to tell you there’s no magic pill or quick fix to make this struggle go away.  Sure you’ll have the few VARs that consistently work with you and sell your solutions. But ISVsContinue reading “4 Opportunities To Reach More Partners”

Check out the results from these 5 poll questions

I can’t believe it has been 6 months since the launch of The ISV Society. It hasn’t been an easy road but it sure has been exciting. I have learned so much and look forward to working with more ISVs. During this time, I launched a few polls on LinkedIn to get your feedback onContinue reading “Check out the results from these 5 poll questions”

What are the best social media platforms for your business?

Do you have a love/hate relationship with social media? It’s one of those must-haves for your business. But it’s also time-consuming, there are several platforms to choose from, and you have to post content every day. Social media is like SEO, it’s constantly changing and evolving. There’s always something new to learn and we thinkContinue reading “What are the best social media platforms for your business?”

How can ISVs generate leads in an affordable way?

What is The ISV Society? For many years I have worked in the Channel, mostly with ISVs, helping them engage with partners, create marketing initiatives, and generate leads. It certainly can be a struggle because: You are competing for the partner’s attention (just like every other ISV out there) It can get expensive outsourcing webinarsContinue reading “How can ISVs generate leads in an affordable way?”

What content does your audience want to read?

It’s not about selling, it’s about storytelling. So often we want to just talk about features and functionality. We tend to be more product-focused with our content. Maybe that used to work before but now we need to change things up. What do ISVs need to focus on? What content does your audience want toContinue reading “What content does your audience want to read?”

Did you know your email subject line is like your front door?

You just drafted the perfect email. You are ready to send it out but there is one last piece of content needed. The dreaded email subject line. See you can have the perfectly crafted email but if no one opens it, all of your hard work has gone to waste. Because the subject line needsContinue reading “Did you know your email subject line is like your front door?”