What are the best social media platforms for your business?

Do you have a love/hate relationship with social media? It’s one of those must-haves for your business. But it’s also time-consuming, there are several platforms to choose from, and you have to post content every day. Social media is like SEO, it’s constantly changing and evolving. There’s always something new to learn and we thinkContinue reading “What are the best social media platforms for your business?”

How can ISVs generate leads in an affordable way?

What is The ISV Society? For many years I have worked in the Channel, mostly with ISVs, helping them engage with partners, create marketing initiatives, and generate leads. It certainly can be a struggle because: You are competing for the partner’s attention (just like every other ISV out there) It can get expensive outsourcing webinarsContinue reading “How can ISVs generate leads in an affordable way?”

What content does your audience want to read?

It’s not about selling, it’s about storytelling. So often we want to just talk about features and functionality. We tend to be more product-focused with our content. Maybe that used to work before but now we need to change things up. What do ISVs need to focus on? What content does your audience want toContinue reading “What content does your audience want to read?”

Did you know your email subject line is like your front door?

You just drafted the perfect email. You are ready to send it out but there is one last piece of content needed. The dreaded email subject line. See you can have the perfectly crafted email but if no one opens it, all of your hard work has gone to waste. Because the subject line needsContinue reading “Did you know your email subject line is like your front door?”

5 Simple Steps To Start Planning A Marketing Budget For Next Year

Are you working on your marketing budget for next year? I know it’s only August but this is the time to start planning. This is the time to figure out your strategy and budget for 2022. So where do you start? First off, analyze where you are at now with your goals. Are you whereContinue reading “5 Simple Steps To Start Planning A Marketing Budget For Next Year”

Adopt These 4 Tips To Get More Attendees At Your Next Webinar

How do you get more attendees at your next webinar? Webinars have increased tremendously since COVID. In fact, 67% of marketers have increased their investment in webinars since the coronavirus outbreak.* (source https://www.ringcentral.com/us/en/blog/webinar-statistics/) Since webinars increased at an astronomical rate, ISVs need to stand out more than ever. So, how do you boost that attendanceContinue reading “Adopt These 4 Tips To Get More Attendees At Your Next Webinar”

It’s Time for ISVs to Collaborate

What if you didn’t have to rely on big events and expensive marketing initiatives to generate leads throughout the year? It has been a tough year and a half for all of us. We as ISVs rely so heavily on in-person events to collaborate, get in front of our target audience, and generate leads. SinceContinue reading “It’s Time for ISVs to Collaborate”

What content do you include in a webinar invite?

Webinars are a great way to educate your customers and leads. As well as getting your content out there quickly and easily. In fact, webinars are the leading tool for building trust and partnerships between your existing or prospective customer base. But webinars are not successful unless you have someone to present to. That’s whenContinue reading “What content do you include in a webinar invite?”

3 Tips To Help Boost Your Blog Title

Writing a blog does take time and energy. But as we all know, blogging has become a necessary part of your business and marketing strategy as an ISV. You just wrote the perfect blog but in order for it to get out into the world, you need the perfect title too. Here are 3 tipsContinue reading “3 Tips To Help Boost Your Blog Title”