Did you know your email subject line is like your front door?

You just drafted the perfect email. You are ready to send it out but there is one last piece of content needed. The dreaded email subject line. See you can have the perfectly crafted email but if no one opens it, all of your hard work has gone to waste. Because the subject line needsContinue reading “Did you know your email subject line is like your front door?”

5 Simple Steps To Start Planning A Marketing Budget For Next Year

Are you working on your marketing budget for next year? I know it’s only August but this is the time to start planning. This is the time to figure out your strategy and budget for 2022. So where do you start? First off, analyze where you are at now with your goals. Are you whereContinue reading “5 Simple Steps To Start Planning A Marketing Budget For Next Year”

Adopt These 4 Tips To Get More Attendees At Your Next Webinar

How do you get more attendees at your next webinar? Webinars have increased tremendously since COVID. In fact, 67% of marketers have increased their investment in webinars since the coronavirus outbreak.* (source https://www.ringcentral.com/us/en/blog/webinar-statistics/) Since webinars increased at an astronomical rate, ISVs need to stand out more than ever. So, how do you boost that attendanceContinue reading “Adopt These 4 Tips To Get More Attendees At Your Next Webinar”

It’s Time for ISVs to Collaborate

What if you didn’t have to rely on big events and expensive marketing initiatives to generate leads throughout the year? It has been a tough year and a half for all of us. We as ISVs rely so heavily on in-person events to collaborate, get in front of our target audience, and generate leads. SinceContinue reading “It’s Time for ISVs to Collaborate”

What content do you include in a webinar invite?

Webinars are a great way to educate your customers and leads. As well as getting your content out there quickly and easily. In fact, webinars are the leading tool for building trust and partnerships between your existing or prospective customer base. But webinars are not successful unless you have someone to present to. That’s whenContinue reading “What content do you include in a webinar invite?”

3 Tips To Help Boost Your Blog Title

Writing a blog does take time and energy. But as we all know, blogging has become a necessary part of your business and marketing strategy as an ISV. You just wrote the perfect blog but in order for it to get out into the world, you need the perfect title too. Here are 3 tipsContinue reading “3 Tips To Help Boost Your Blog Title”

Which marketing trend is more affordable to reach your goals?

When we start putting a marketing plan together we want to do all the things – blogs, email, webinars, videos, customer success stories, and the list goes on. But sometimes we can’t do all the things. We don’t have the bandwidth, resources, expertise, or budget. It also depends on your goals and objectives. Which onesContinue reading “Which marketing trend is more affordable to reach your goals?”

3 Eye-opening Reasons To Put Pricing On Your Website

Should you include pricing on your website? For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because: Here are 3 reasons why ISVs need pricing on their website #1 – Remember, it’s all about the customer They are taking the time to do theContinue reading “3 Eye-opening Reasons To Put Pricing On Your Website”

Here are the important rules ISVs need to follow to be GDPR compliant

Are you following the rules of email etiquette? As an ISV, we’re always looking to get more leads, more contacts, more emails. That’s great and all and it should be a primary goal. But there are standards and rules to follow when you are collecting email addresses. GDPR is something that has been coming upContinue reading “Here are the important rules ISVs need to follow to be GDPR compliant”