Want better engagement? Take the time to personalize.

How many emails do you receive, either personally or professionally, that are personalized? When creating content it’s so important to not only speak to your audience but personalize it in some way as well.  One thing that drives me crazy are all the emails that I get that are so generic. I get ones thatContinue reading “Want better engagement? Take the time to personalize.”

What are the BIG marketing trends you should focus on in 2021?

As a marketer, I am always interested in the latest trends. It’s important to know what’s working and what’s not. What should you keep doing and what new things should you try? Marketing is ever-evolving and I feel like we have to constantly be learning and evolving too. I remember when I first started out,Continue reading “What are the BIG marketing trends you should focus on in 2021?”