The ISV Society Podcast
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There are 5 affordable ways you can still be successful and generate quality leads without leaving your bank account empty.
Putting pricing on your website will not chase customers and prospects away. Here are 3 reasons why you should.
Lindy Belley from HSO shares her insights, expertise, and tips on getting started with video and why it should be a part of your marketing strategy.
There are so many benefits to blogging and group blogging, Anya Ciecierski, ERP/CRM Software Blog Co-Founder, is here to share why.
Who has been in the GP community for many years, has his own Podcast, and is a Tampa Bay Buccs Fan? It is the infamous, Bob McAdam. We talked about our Top Takeaways From Community Summit NA.
Marie Wiese, a top marketer, an author, and an entrepreneur is my guest this week. Top take away from this Podcast. Go to your website and ask yourself these 4 questions on each page and see if you answer them from your buyer’s perspective.
Nimia Amaya shares what’s it like to be a woman in marketing, how to deal with setbacks, and what it really takes to be a marketer in the tech industry.
What I have learned over the past year and a half is that we really need to step our game when it comes to presenting. We need to transform the way we do webinars and make them more of an experience.
Caroline Drumm is a Marketing Manager at Yooz and a leader in event marketing. So she is the perfect guest to talk to about events like how to drive traffic to your booth and what does your follow-up process look like. We will also share some tips and tricks for a successful event.
I’m so excited to chat with Foy Mainor, ISV Business Development Manager for Acumatica. He has been in the Channel for a long time working for an ISV and now he gets to work with ISVs.
I’m excited to chat with Janice Phelps from Blue Moon Industries. We’re chatting about 30 years in this space, being a VAR and ISV. Find out what’s her favorite part of the job and her favorite Blue Moon products.
Fauwaz Hussain from Nodus Technologies is my guest this week. He’s been in the channel and in the payments space for 13 years. He’s going to share making the shift to electronic payments, why paying by credit card is the norm, and how PCI Compliance is like the DMV.
I’m so excited to chat with these 2 guests today. I’m sure you all know who they are, John Siefert & Pam Misialek from Dynamic Communities. We talk about giving users value, solving users problems, the future of the community and the launch of something NEW and you hear it here FIRST!
This week I wanted to chat with you about doing webinars and other joint marketing initiatives with your competitors and why it’s so important.
It was so great to hear the perspective from LBMC, on things like how they engage with ISVs, how do they help their clients find the right solution, and ISV best practices. I’m so excited for you to hear this episode.
Here it is Part 2 of The Partner Perspective with LBMC. Chatting with team regarding; renewals, marketing initiatives, and why working together is so important.
Are you utilizing all of the features on LinkedIn? I wasn’t. I got to chat with LinkedIn expert Judi Fox regarding all things LinkedIn. Grab your pen & paper. There’s a ton of information to share and great actionable items.
I’m here chatting with fellow entrepreneur Autum Grimm. She shared some great insight on What ISVs struggle with, relationship building, and being transparent, truthful, and reliable. We really get into the nitty-gritty on these topics so get ready to hear it all.
I had the opportunity to chat with Tania Konczynski, Global Marketing Director of Bam Boom Cloud. We chatted about marketing over the years, adaptive marketing, and why planning is the key to success. Check it out! Share with your marketing team as well.
What struggles do ISVs have? Reaching out to more partners, growing their partner channel, and having a successful partner program. Sure you’ll have the few VARs that consistently work with you and sell your solutions. But ISVs want to grow. Find out 4 ways you can do that.
I had the opportunity to chat with Ed Kless. We talked about all things Sage, (including their rebranding), subscription billing, and what ISVs can do in this space. Check it out!
I had the chance to chat with 2 Superheros of Dynamics User Group, Liz Halleen and Molly Fuchsel. Some of the topics were; why the superhero theme, virtual versus in-person events, and goals for the rest of the year.
It’s the 1 Year Anniversary of The ISV Society! So it seems fitting to start at the beginning. I’m so grateful for all of these opportunities with these 4 ISVs.
Check it out!
This week’s guest was Rob Jolliffe from Sabre Limited. We talked about fixed fee versus hourly, being a VAR and now and ISV, and more.
Listen on your favorite platform now.
This week I chatted with Sam Gupta from ElevatIQ. He is no stranger to Podcasting since he is the host of WBSRocks . We talked about things such as his mission and what he does at ElevatIQ, how he helps customers, and how ISVs help him.
When creating content it’s so important to not only speak to your audience but personalize it in some way as well.
Hear the 3 ways you can get personal with your audience.
Candyce Edelen, Founder of Propel Growth, is a LinkedIn expert who helps B2B companies find more sales opportunities. So I thought why not have her as a guest on my Podcast?
Tori Barlow, VP of Marketing at Allbound, is my guest on this episode. Whether you’re creating a new partner program or updating an existing one this episode is for you.