How has marketing over the last few years been a lot like the show Schitt’s Creek?

I’m not a big TV watcher. Even during COVID while many were binge-watching shows I just never got into it.  At night, after a long day sometimes I do like to watch an episode or two of something to unwind and decompress. I like shows such as the Big Bang Theory and Modern Family. IfContinue reading How has marketing over the last few years been a lot like the show Schitt’s Creek?

Want better engagement? Take the time to personalize.

How many emails do you receive, either personally or professionally, that are personalized? When creating content it’s so important to not only speak to your audience but personalize it in some way as well.  One thing that drives me crazy are all the emails that I get that are so generic. I get ones thatContinue reading “Want better engagement? Take the time to personalize.”

Check out the results from these 5 poll questions

I can’t believe it has been 6 months since the launch of The ISV Society. It hasn’t been an easy road but it sure has been exciting. I have learned so much and look forward to working with more ISVs. During this time, I launched a few polls on LinkedIn to get your feedback onContinue reading “Check out the results from these 5 poll questions”

Which marketing trend is more affordable to reach your goals?

When we start putting a marketing plan together we want to do all the things – blogs, email, webinars, videos, customer success stories, and the list goes on. But sometimes we can’t do all the things. We don’t have the bandwidth, resources, expertise, or budget. It also depends on your goals and objectives. Which onesContinue reading “Which marketing trend is more affordable to reach your goals?”

3 Eye-opening Reasons To Put Pricing On Your Website

Should you include pricing on your website? For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because: Here are 3 reasons why ISVs need pricing on their website #1 – Remember, it’s all about the customer They are taking the time to do theContinue reading “3 Eye-opening Reasons To Put Pricing On Your Website”

What are the BIG marketing trends you should focus on in 2021?

As a marketer, I am always interested in the latest trends. It’s important to know what’s working and what’s not. What should you keep doing and what new things should you try? Marketing is ever-evolving and I feel like we have to constantly be learning and evolving too. I remember when I first started out,Continue reading “What are the BIG marketing trends you should focus on in 2021?”