ISV Marketing, Visibility & Partner Ecosystem Growth
The ISV Society Blog helps Independent Software Vendors (ISVs) build clarity, visibility, community, and collaboration within ERP and technology ecosystems.
Explore practical insights on ISV marketing, partner marketing, ecosystem engagement, thought leadership, community building, joint initiatives, and growth strategies designed to help software companies become known, trusted, and recommended.
What Marketers Think Works VS What the Data Says
Discover what marketing data really says about AI, lead generation, events, referrals, content, and the strategies technology marketers say work ...more
lead generation ,blog tips events marketing trends &Marketing
September 21, 2026•5 min read
Which ERP Marketing Initiative Fits Your Goals?
Compare ERP marketing initiatives for ISVs including Demo Days, Workshops, and What’s the Buzz Monthly Chat. Learn which strategies are best for visibility, education, thought leadership, and communit... ...more
lead generation ,marketing tips webinar tips collaboration events &Marketing
May 26, 2026•6 min read
5 Strategies for Sponsors to Seamlessly Follow Up
The true value of a conference sponsorship lies not just in the event itself, but in the follow-up actions you take afterward. ...more
events
August 29, 2023•2 min read
How Do Conferences Measure Up in Terms of ROI?
What’s the true ROI because not all conferences are created equal. ...more
events
July 05, 2023•4 min read
18 Event Best Practices for ISVs
Events are a huge investment of both time and money whether it’s virtual or in-person. You want them to be successful and prove the ROI. I’m right there with you. ...more
events
April 04, 2023•4 min read
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