Insights, Strategies & Trends for Independent Software Vendors
The ISV Society Blog shares practical insights, strategies, and trends for Independent Software Vendors (ISVs) selling into ERP ecosystems.
Explore articles on ISV marketing, partner collaboration, ecosystem visibility, lead generation, and growth strategies — all designed to help ISVs become known, trusted, and consistently visible without relying on big marketing budgets.
Which ERP Marketing Initiative Fits Your Goals?
Compare ERP marketing initiatives for ISVs including Demo Days, Workshops, and What’s the Buzz Monthly Chat. Learn which strategies are best for visibility, education, thought leadership, and communit... ...more
lead generation ,marketing tips webinar tips collaboration events &Marketing
May 26, 2026•6 min read
5 Strategies for Sponsors to Seamlessly Follow Up
The true value of a conference sponsorship lies not just in the event itself, but in the follow-up actions you take afterward. ...more
events
August 29, 2023•2 min read
How Do Conferences Measure Up in Terms of ROI?
What’s the true ROI because not all conferences are created equal. ...more
events
July 05, 2023•4 min read
18 Event Best Practices for ISVs
Events are a huge investment of both time and money whether it’s virtual or in-person. You want them to be successful and prove the ROI. I’m right there with you. ...more
events
April 04, 2023•4 min read
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