Why more software vendors are choosing fractional marketing support instead of hiring another full-time employee.

Great ideas rarely fail because they're bad ideas.

They fail because there's no time to execute them.

I talk with software vendors across the ERP ecosystem every week, and I hear the same challenges.

"We know we should be creating more content."

"We want to do more with our partners."

"We have a webinar coming up."

"We need to promote our events better."

"We should probably be more active on LinkedIn."

"We just don't have enough time."

The problem usually isn't your marketing strategy.

It's capacity.

For many software vendors, hiring another full-time marketer isn't the right next step. You may not have enough work for a full-time role, or you simply need someone with experience who can jump in and start contributing immediately.

That's why more companies are choosing fractional marketing support—not as another agency, but as an extension of their marketing team.

What It's Like to Work Together

"I have worked with Amiee as a fractional marketing partner at multiple organizations and the results are always the same! She is an exceptional partner marketer who seamlessly integrates with the team and delivers outstanding results across all partner initiatives. Her proactive approach to co-marketing, effective communication with both partners and internal stakeholders, and execution of campaigns consistently exceeded our expectations. She is a knowledgeable, responsive, and results-driven marketing partner!"

Liz Anderson
VP of Global Marketing, Solver

What Is Fractional Marketing?

Fractional marketing gives you access to experienced marketing leadership and hands-on support without the commitment of hiring another full-time employee.

Think of it as adding another experienced teammate.

Someone who can help plan campaigns, create content, support partner initiatives, promote events, and keep marketing moving without requiring months of onboarding.

Why Marketing in the ERP Ecosystem Is Different

Marketing a software company in the ERP ecosystem is different from marketing almost any other SaaS business.

Relationships matter.

Partner ecosystems matter.

Industry communities matter.

Trust matters.

Your marketing isn't just about generating leads. It's about building visibility, educating the market, supporting partners, creating opportunities, and staying relevant throughout the year.

That takes consistency.

It also helps to work with someone who already understands the ERP channel.

I've spent more than 25 years working with software vendors, technology partners, publishers, VARs, and ERP communities. That means I can contribute quickly without spending months learning your industry.

What Does Fractional Marketing Support Look Like?

Every company is different, but most clients need support in three key areas.

Partner Marketing

Strong partnerships require more than an integration announcement.

They need ongoing communication, shared campaigns, and marketing that keeps partners engaged.

I help with:

• Partner marketing strategy

• Joint marketing campaigns

• Co-branded content

• Partner newsletters

• Webinar planning and promotion

• Partner communications

• Marketing calendars

• Campaign planning

• Content creation

Content & Visibility

One webinar.

One conference.

One product launch.

None of those create lasting visibility on their own.

The companies that stay top of mind consistently show up.

I help create:

• Blog articles

• LinkedIn content

• Email campaigns

• Customer stories

• Thought leadership

• Webinar promotion

• Event marketing

• Podcast promotion

• Content calendars

The goal isn't simply creating more content.

It's creating content that supports your business goals and keeps your company visible all year.

Strategy & Execution

Ideas are important.

Execution is what creates momentum.

Some weeks that means planning the next quarter.

Other weeks it's writing emails, building campaigns, promoting an event, coordinating projects, or brainstorming new ideas.

Marketing priorities change.

That's why I work as an extension of your team—helping wherever I'm needed most.

When Does Fractional Marketing Make Sense?

Fractional marketing is a great fit if:

• Your marketing team is stretched thin.

• You need help keeping marketing initiatives moving.

• Partner marketing keeps getting pushed aside.

• You need more consistent content.

• Events and webinars aren't getting the promotion they deserve.

• You're looking for someone who already understands the ERP ecosystem.

• You need both strategic thinking and hands-on execution.

Sometimes you don't need another full-time employee.

You just need another experienced teammate.

Why Companies Choose an Extension of Their Marketing Team

One thing I hear often is:

"We don't really want another agency."

I understand.

Most agencies focus on campaigns or individual projects.

I work differently.

I become part of your team.

I join planning meetings.

Help prioritize initiatives.

Create content.

Support partner marketing.

Promote webinars and events.

Coordinate projects.

Keep marketing moving.

Your priorities become my priorities.

Frequently Asked Questions

What is fractional marketing?

Fractional marketing gives companies access to experienced marketing support on a part-time basis. It provides senior-level expertise without hiring another full-time employee.

Who do you work with?

I primarily work with software vendors in the ERP ecosystem, helping marketing teams with partner marketing, content creation, campaigns, webinars, events, and strategic marketing support.

How is this different from hiring an agency?

Instead of working outside your organization, I become an extension of your marketing team. I collaborate with your team, participate in planning, and help execute ongoing marketing initiatives.

Do you offer monthly partnerships?

Yes. Most clients choose an ongoing monthly marketing partnership that provides flexible support as priorities change throughout the year.

What Clients Appreciate Most

When ISVs describe working with me, the same themes come up again and again:

• An extension of the team

• Proactive communication

• Strong partner marketing experience

• Strategy and execution

• Easy to work with

• Dependable

• Understands the ERP ecosystem

• Keeps projects moving

• Delivers results

That's exactly what I strive to bring to every engagement.

Ready for Another Experienced Marketing Teammate?

If your marketing team could use another experienced set of hands—but not another full-time hire—I'd love to learn more about your goals.

Whether you need help with partner marketing, content creation, campaigns, webinars, event promotion, or simply keeping marketing initiatives moving, I can become an extension of your team.

Let's start the conversation.